News
Marking Zillow’s first off-site media expansion, the deal gives advertisers access to 34 consumer segments, from buyers to renovators.
by Will Russo August 12 2026
Zillow and Pinterest announced an audience extension partnership, enabling brand marketers to target Zillow’s user segments directly on the visual discovery platform. This is the first off-site media expansion for Zillow’s ad network, Zillow Elevate, and represents one of the first retail media partnerships of its kind in the real estate category.
Drawing on real user behavior and more than 200 housing-related signals, Zillow divided its audience into 34 segments — including buyers, sellers, renters and niche categories such as recent homeowners and fixer-upper shoppers. Advertisers can now target these segments directly within Pinterest Media Network Connect — a self-service tool launched last year to facilitate secure data-sharing and campaign measurement for advertisers on Pinterest.
