The move gives Pinterest another way to appeal to creators who have largely built their shopping and affiliate businesses on larger platforms like Instagram, TikTok, YouTube and Facebook. Pinterest says more than half its users visit it to shop, and that it sees more than 80 billion searches per month.
The deal comes as Pinterest works to regain its position as a shopping destination, and responds to user complaints about the growing volume of AI-generated content on the platform.
Image Credits:Pinterest
These storefronts can then be featured on creators’ Pinterest profiles, allowing their fans and followers to see a broader picture of their recommendations beyond a single Pin or Board.
The deal ties Amazon and Pinterest closer together after the companies first introduced their multi-year ads partnership in 2023, which made Amazon the first partner on third-party ads on Pinterest. The company then followed this up with a similar advertising deal with Google in 2024, as it continued to struggle to grow revenue for its popular but not fully monetized bookmarking, shopping, and inspiration platform.
