By Ad Age Staff | August 10, 2026
As senior creative director at Amazon Ads’ Brand Innovation Lab, Steph Cajucom helps transform brand challenges into high-impact campaigns across Amazon’s 50-plus properties. Since joining the in-house creative agency in early 2025, this 2026 Ad Age Rising Star expanded her remit from a focus on travel, financial services and consumer services to a broader portfolio, while raising the creative bar and mentoring other colleagues.
After spending 15 years at creative agencies, Cajucom made the leap to Amazon in pursuit of new challenges. And she found them.
She partnered with Volvo to create the automaker’s four-part docuseries, “The Family Car: An American Love Story,” that shifted the focus from the vehicle itself to the life happening inside it—stories of parenting, identity and creative pursuit.
The films generated more than 26 million views on YouTube, with 881,000 minutes and 94,000 unique streams in the first two weeks of launch across Prime Video. Volvo.com traffic also saw a more than 127% lift in site visits during the campaign flight.
