Fabindia has spent 66 years selling handcrafted Indian apparel and home goods, and Managing Director William Nanda Bissell says the lesson of that stretch is that a brand should be a constant rather than a trend.
In a conversation with Shradha Sharma, Founder and CEO of YourStory and The Bharat Project, he set out how the company is applying that thinking to a retail market being reshaped by quick commerce, adding services to its stores and entering premium western wear with a sub-brand called Fabels, launched on 26 June 2026.
Fabindia operates more than 340 stores across 127 cities in India, along with 13 international outlets across seven countries, according to a company statement issued in June 2026.
Its supply base sits with craft-based micro-enterprises, a network Bissell describes as a million small engines that need only the right fuel.
Its proposed public listing remains pending, with no dates or price band announced as of July 2026.
