L.A. BOUND: Proenza Schouler is heading to Los Angeles, marking the brand’s first store outside New York City and second stand-alone boutique.
The space is slated to open to the public in September, WWD has learned exclusively.
“Our stores offer a fully realized expression of this house and the extraordinary craftsmanship, the luxury codes, and the uncompromisingly New York point of view that has defined Proenza Schouler from the beginning,” said Shira Suveyke Snyder, chief executive officer, in a statement.
Located at 8424 Melrose Place — in the former Forte_Forte space — the store puts Proenza Schouler in the heart of one of L.A.’s most concentrated luxury shopping hubs. It joins The Row, Maison Margiela, Isabel Marant, Staud and, more recently, Khaite.
“Los Angeles has always held a special place for us,” Snyder went on. “There is an innate ease to the city and a creative rhythm spanning film, art, fashion and design that instinctively aligns with the global women we dress. Los Angeles is home to some of our most devoted customers, so Melrose Place isn’t just a retail expansion; it is an uncompromising environment built to deeply engage with our West Coast community.”
