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Updated on: August 11, 2026 / 6:33 PM EDT
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Trump Media & Technology Group is aiming to energize growth by selling faster access to President Trump's Truth Social posts for up to $100,000 a month.CEO Kevin McGurn told investors on Monday that the company has signed up "more than 10" customers for its Truth API, or Application Programming Interface, data feed, which he said was mostly from high-frequency securities trading firms seeking an edge by potentially seeing the president's posts milliseconds before they reach the broader Truth Social audience. Contracts for the new service generally range from $60,000 to $100,000 a month, McGurn said. The Truth API includes access to the social media network's top accounts, not just Mr. Trump's, the company has said.Rolling access to the Truth API feed could give traders and investors a small but meaningful head start in making investment calls based on Mr. Trump's posts, such as announcements on tariffs and foreign policy. That could raise ethical concerns, financial experts said.McGurn also said Trump Media is in "active conversations" with large cloud computing firms, artificial intelligence companies and news organizations about signing up for Truth API. Eventually, the company also plans to market the data feed to ordinary investors, he said."We're encouraged by the early demand for Truth API, and we look forward to rolling out the product to other sectors, including retail investors," McGurn said in a call with Wall Street analysts to discuss the company's most recent financial results.Searching for directionTrump Media & Technology Group, which has never turned a profit since its founding in 2021, has struggled to settle on a business strategy capable of delivering reliable revenue growth. Advertising revenue on the Truth Social platform — President Trump's primary social media bullhorn — fell in the second quarter, according to an Aug. 10 regulatory filing, although the company didn't provide financial details.
