Trump Media & Technology Group is about to start charging Wall Street for the privilege of reading the president’s posts a little faster than everyone else. The company announced Truth API, a paid data service that will deliver a real-time feed of the most influential accounts on Truth Social directly to institutional clients.
The price tag: roughly $100,000 per month. The target customers: banks, hedge funds, and high-frequency trading firms. The launch date: August 1.
Monetizing the bully pulpit
TMTG’s interim CEO Kevin McGurn is betting that speed advantage is worth real money to the trading firms that live and die by milliseconds. Truth API will serve up a real-time feed from Truth Social’s top 10 most influential accounts, and it doesn’t take a genius to figure out which account sits at number one.
Trump commands approximately 12.9 million followers on Truth Social. He is also the platform’s largest shareholder. So the company he owns a massive stake in is now selling premium access to his own words, words that routinely jolt financial markets because he is the President of the United States.
