Trump Media & Technology Group has reportedly been asking financial-trading firms for about $100,000 a month for the fastest possible feed of Donald Trump’s Truth Social posts, according to the Financial Times, a price tag that turns the president’s typing into a subscription product.

The pitch, described to the paper by people familiar with the discussions, offers hedge funds and algorithmic traders a machine-readable stream delivered in milliseconds.

The premise is not especially subtle. Trump’s posts routinely move markets, whether he is announcing tariffs, threatening a listed company, or reversing a decision two days later, and the firm built around his own social media platform is betting that being a few milliseconds ahead of everyone else is worth paying for.

A single post about tariffs or a named company has, on more than one occasion, sent equities swinging within minutes.

Trump Media unveiled the service, branded Truth API, on 16 July, and the FT put a figure on it the following day. Priced at up to $100,000 a month for the premium tier, per the FT, it is due to launch on 1 August, and the company says it has already signed customers.The 💜 of EU techThe latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!