ToplineThe number of Canadian visitors to the U.S. was up 10% in July compared to a year ago—the fourth consecutive month of improvement—but tourism leaders warn the Trump administration’s new round of 50% tariffs could reverse the trend.A new round of 50% tariffs set to take effect this month threatens to impede progress made in wooing Canadian travelers back to the U.S.gettyKey FactsRoughly 10% more Canadians traveled to the U.S. in July, according to data released Tuesday from Statistics Canada.This was driven by a 13% increase in car trips, while trips by air were down 1% compared to July 2025.Overall visitation from Canadians remained down 29% compared to July 2024, driven by fewer trips by car (-29%) and by air (-27%).A slight majority (51%) of Canadians still say they have no intention to travel to the U.S. in the next year—down from 60% in April, according to a recent Longwoods International tracking study.Crucial Quote“Right now, there are some good indicators that the bleeding may have stopped,” Amir Eylon, President and CEO of Longwoods International, told Forbes, before adding a caveat: “We’ll see this fall if the new tariffs have a negative impact.”What We Don’t KnowWhether Canadians resuscitate their travel boycott of the U.S. to protest the sweeping new 50% punitive tariffs slated to take effect on August 19. The additional duties will apply roughly $20 billion worth of Canadian imports, including a wide swath of items like wine, hockey sticks, cement, dairy, furniture, swimming pools and wigs. Most Canadian Visitors Still Won’t Travel To U.S.The increase in Canadian visitors to the U.S. in July was “largely due to a base-year effect,” Statistics Canada said, referring to a statistical distortion occurring because 2025 visitation was extraordinarily low. “When you hit rock bottom, a little bit up looks like a big improvement,” Eylon told Forbes. Inbound travel into the U.S. “declined sharply” in spring of 2025 “following geopolitical tensions,” Statistics Canada noted in the latest report. After President Donald Trump began calling Canada “the 51st state,” then-Canadian Prime Minister Justin Trudeau told Canadians not to vacation south of the border, kicking off a travel boycott that has continued for 15 months. In the Longwoods survey, which was fielded before the new tariffs were announced, 56% of Canadians said U.S. policies made them less likely to travel to the U.S. Last month, Brand USA, the marketing arm of the U.S. tourism industry, launched a new campaign to woo back Canadian travelers. “Canada has always been essential to the United States’ travel economy,” Fred Dixon, the organization’s CEO said in a statement. Big Number$4.5 billion. That’s how much the drop in Canadian tourists cost the U.S. economy last year, according to the U.S. Travel Association (USTA). Historically, Canadians have comprised the single largest cohort of inbound tourists to the U.S., making up about a quarter of all foreign visitors, according to the U.S. Commerce Department. In 2024, Canadian visitors spent $20.5 billion in the United States. The USTA warned in early 2025 that even a 10% reduction in Canadian inbound travel could translate to $2.1 billion in lost spending. The actual drop was more than double that hypothetical.Further ReadingCanadian Visitors To U.S. Nudged Up In June—But Remains Down 29% Since 2024 (Forbes)