News
In H1 2025, the bonus pool was £59m.
by Shauna Lewis August 11 2026
WPP has more than doubled its incentive pool in the first half of 2026 to £130m, up by 120.3% year on year.
It follows a 2.8% revenue less pass-through costs drop in Q2 2026, which Cindy Rose, chief executive of WPP, said she was “encouraged” by.








