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In H1 2025, the bonus pool was £59m.

by Shauna Lewis August 11 2026

WPP has more than doubled its incentive pool in the first half of 2026 to £130m, up by 120.3% year on year.

It follows a 2.8% revenue less pass-through costs drop in Q2 2026, which Cindy Rose, chief executive of WPP, said she was “encouraged” by.