What to expect as WPP shakes up results reporting

News

WPP is due report results for Q2 2026 on Thursday 6 August.

by Beau Jackson August 04 2026

When WPP reports its results for Q2 2026 this week the company will change the categories it uses to report revenue to align better with its new operating model, which was brought in as part of chief executive Cindy Rose’s Elevate28 strategy in February.

WPP has previously reported revenues under three different segments: Global Integrated, Public Relations and Specialist Agencies. Now, a new single category – Global Integrated Agencies – will combine all four of WPP’s business divisions: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions (which is included in Creative for 2026).