Tiruchi requires about 2 lakh litres of milk per day, but Aavin is unable to supply more than 1.65 lakh litres.
| Photo Credit: M. MOORTHY
Tiruchi is facing shortage of Aavin milk, which is being supplied by Tiruchi District Cooperative Milk Producers Union.Milk supplied by Aavin is the most preferred by residents of Tiruchi. Since it is processed and marketed by State-owned Tamil Nadu Cooperative Milk Producers’ Federation, consumers repose faith in Aavin milk. In addition to its own retail outlets in Tiruchi, the Tiruchi District Cooperative Milk Producers Union markets the milk sachets through agents. They supply milk to its card holders and distribute to milk parlours, departmental stores, hospitals and grocery stores.According to sources, Aavin has about 400 dealers/agents in different parts of Tiruchi. It has also instituted a network of agents in Manapparai, Lalgudi, Musiri, Thottiam and others areas. They supply milk twice a day, both in the morning and evening. Though there were no major issues in milk supply until June, the dealers have faced shortage since July.Sources add that it has cut down 10% to 15% of the milk supply to the agents, thereby forcing them to stop supply to their regular customers. Some of the agents find it difficult to supply milk to card holders, who generally pay money in advance. Due to paucity of milk, several agents prefer not to open the milk booths for counter sales.“As against the average supply of 1,400 litres, I only get 1,260 litres per day. I could not supply milk to my regular customers, who prefer only Aavin milk,” says a leading agent of Aavin in Tiruchi on condition of anonymity.He said he had reduced the supply to departmental and grocery stores. They had in turn turned towards private milk.Highlighting the issues, the agents met Collector Pratik Tayal during the recent grievance redressal day. They also sent a petition to the Chief Minister’s Special Cell to draw the attention of the State government.Sources in Aavin said that milk procurement had come down in recent months due to various factors such as prolonged dry weather and better prices offered by private dairies. As against the normal quantity of 2.2 lakh, the procurement hovered around 1.70 lakh litre. Tiruchi required about 2 lakh litres of milk per day. However, it could not supply more than 1.65 lakh litres. Published - August 11, 2026 07:21 pm IST
