Link CopyTwitterLinkedinWhatsappIDC: India’s Smartphone Slump Shows Why Cheap Phones Are Disappearing FastIndia’s smartphone shipments fell 11.1 per cent to 33.2 million units in Q2 2026 as rising memory costs pushed handset prices higher. Shipments below US$100 collapsed 74.3 per cent, while premium devices, offline retail, financing and used phones gained importance. vivo led by volume, while Apple led by market value.New Delhi, July 31 (IANS) Apple is expected to outperform the broader smartphone industry despite mounting component cost pressures driven by the strength of its ecosystem, pricing power and loyal customer base, industry experts said on Friday after the company reported record June-quarter revenue.India shipped 33.2 million smartphones in the second quarter of 2026, down 11.1 per cent year on year, according to IDC. Record memory prices have raised the viable cost of a handset, turning a slow sales quarter into a price-floor reset that pushes demand towards costlier devices, credit, repairs and used stock.Three Trackers, One DirectionIDC, Counterpoint and Omdia produce separate estimates from their own channel networks, brand definitions and research methods. Their figures differ at the decimal level and agree on the verdict: India’s smartphone market suffered a double-digit shipment decline during the April–June quarter.About The AuthorAt heart, I am a storyteller drawn to the watershed moments that bend the technology landscape. I braid narrative with data, humanise statistics, and trace the arc from first spark to world-changing impact. My reportage, features and reviews are witty, sardonic, visual and vivid, using anecdote to illuminate rather than eviscerate.