India’s smartphone shipments fell 11.1 per cent to 33.2 million units in Q2 2026 as rising memory costs pushed handset prices higher. Shipments below US$100 collapsed 74.3 per cent, while premium devices, offline retail, financing and used phones gained importance. vivo led by volume, while Apple led by market value.

India’s smartphone shipments fell 11.1 per cent to 33.2 million units in Q2 2026 as rising memory costs pushed handset prices higher. Shipments below US$100 collapsed 74.3 per…

India's smartphone market shrank 11%, with shipments hitting a five-year low