Talks are progressing between Liverpool owners Fenway Sports Group (FSG) and a consortium led by Amit Bhatia over a potential significant minority investment in the club.Bhatia, a former co-owner of Championship side Queens Park Rangers, is joined by Amazon founder Jeff Bezos and co-founder of Facebook Eduardo Saverin as part of the group interested in purchasing a stake in the English Premier League side.The Athletic reported on July 23 that discussions had begun regarding a deal for a stake in the club.Who are the potential investors? How wealthy are they? And what would it mean for Liverpool?Who are Bhatia, Bezos and Saverin?Bezos, 62, is one of the richest people in the world, best known as being the founder of the largest e-commerce company, Amazon.Bezos launched Amazon from his own garage in 1994 after he had left his role at New York Investment Bank D.E. Shaw, where he had risen to senior vice-president. It was initially an online merchant of books before growing into the global technology company it has become today. He stepped down as the company’s chief executive officer in 2021. Bezos is also the owner of the Washington Post and founder of space technology company Blue Origin.Saverin is best known for co-founding social network site Facebook alongside Mark Zuckerberg, whom he met when attending Harvard. Born in Brazil, his family emigrated to the United States in 1993.The 44-year-old moved to Singapore in 2009, renouncing his citizenship in the U.S. prior to the initial public offering of Facebook. Since then, alongside Raj Ganguly, Saverin launched venture fund B Capital in 2015 and the fund has more than $12billion (£9bn) in assets under management.Bringing all of these resources together is British-Indian millionaire Bhatia. The 46-year-old is a former investment banker who worked for Morgan Stanley, before becoming an entrepreneur. He is chairman of British construction firm Breedon Group, managing director of AyBe Capital Advisors and a founding partner of property investment firm Summix Capital.He married Vanisha Mittal Bhatia, the daughter of Indian steel magnate Lakshmi Mittal, in 2004. Lakshmi Mittal once ranked as high as third in Forbes’ global ranking of billionaires, but most recently sat 73rd with an estimated worth of $31.1bn.Bhatia announced on July 21 that he was stepping down from the Queens Park Rangers board and transferring his shares in the Championship club to majority owner Ruben Gnanalingam.Why do Liverpool appeal to already ultra-wealthy buyers?On the face of it, spending big money on a football club, even one in England, might seem silly. Scarcely any clubs pay dividends; most lose a relative fortune, year after year. Liverpool are an outlier in the latter due in large part to FSG’s savvy financial management, but roughly breaking even hardly sets investor pulses racing.Yet focusing on the microeconomics of individual club finances when trying to understand the thinking of ultra-high-net-worth individuals (UHNWIs) like those now seeking to buy into Liverpool might rather miss the point.Arjun Nagarkatti, head of private bank, U.S. and Europe international at Deutsche Bank, highlights four unique attributes that are attracting UHNWIs to sports teams.Sport is, says Nagarkatti, “one of the few asset classes that has a moat against AI (artificial intelligence). For pretty much everything else (UHNWIs) invest in, they are going to have to think about how AI is going to completely disrupt the sector.” AI will have its place in football, particularly in data and analysis, but “in the end, you need people to get onto the field”.Beyond that, football clubs, and particularly those playing in the high-profile competitions Liverpool compete in, appeal because live sport is one of the only remaining media offerings whereby “people will tune in at a particular time to watch a particular event”. In a world of on-demand television and film, the ability to court so many eyeballs at once is extremely valuable.