Current sectionIsrael NewsAfter splashy headlines heralded the beauty giant's arrival, Haaretz has learned that the deal is for a one-off shipment of Sephora Collection products. 'Didn't anyone ask themselves how this makes sense?' an industry source wonderedShare to FacebookShare to XArticle printing is available to subscribers onlyPrint in a simple, ad-free formatSubscribeComments: Zen reading is available to subscribers onlyAd-free and in a comfortable reading formatSubscribe05:31 PM • August 10 2026 IDT"Sephora is coming to Israel!" dozens of media headlines proclaimed on Sunday. A small company with just four stores, Glam42, had apparently managed to do what others could not and bring the global beauty giant to Israel.CommentsIn the News'Sephora Is Coming to Israel!' Except It Isn'tNearly 20% of Israelis Have Considered Emigrating in Past Two Years, Poll ShowsWill Israel's New Mini-parties Save Netanyahu or Bury Him?Why Michigan Jews Should Vote Blue This Fall, Despite Very Real ConcernsHow an Unproven Claim Sparked a Witch Hunt Against Arab Israeli Medical StaffRemembering and rebuilding two years laterICYMIIsrael's Leading Philosopher on Manipulation, Morality and the Future of ZionismIsrael Captured 230 Square Miles of Lebanon, Razed Villages and Built New BasesHow a Teen, Not a Journalist, Debunked Israel's Gaza 'Voluntary Emigration' Plan50 Years Ago, a Young Israeli Was Crowned the Most Beautiful Woman in the World'I Saw Pictures of Dead Kids. In the Army They Told Us We Only Kill Terrorists'Former Mossad Chief Appointed to Lead U.S. Defense Technology Company