Visitors to Mom's Touch restaurants in Mongolia enjoy burgers and fried chicken in these undated photos. Courtesy of Mom's Touch
Mom’s Touch, Korea’s leading chicken burger franchise, has surpassed 20 stores in Mongolia less than three years after entering the market, establishing itself as one of the country’s fastest-growing fast food brands.
The company opened its 20th location inside Nomin Macro shopping mall in July and is preparing to launch its 21st outlet later this month.
Mom’s Touch has expanded at an average rate of 6.2 stores per year, outpacing global competitors such as KFC and Burger King, which have recorded average annual openings of 2.4 and 1.8 stores, respectively.
Based on store count, Mom’s Touch has already risen to second place in Mongolia’s fast-food sector, despite entering the market eight to 10 years later than major global brands.
