A site for the first Mom’s Touch restaurant in Singapore on South Bridge Road advertises the Korean fast-food brand’s upcoming debut in the country, July 21.
Courtesy of Mom’s Touch Major fast-food chain Mom’s Touch has signed a master franchise agreement with Singapore’s FairPrice Group to open 25 stores over the next 10 years in the city-state, with two additional outlets scheduled to open later this year.
Mom’s Touch said Wednesday that the deal involved the Korean company obtaining halal certification for the Singaporean market.
The initiative, according to Mom’s Touch, will extend to securing additional halal certifications required to enter consumer markets across Southeast Asia and the Middle East.
Under the agreement, Mom’s Touch will provide brand operation rights as well as menu and restaurant management know-how, while FairPrice will oversee restaurant development and local marketing strategies.
