Consumers are seen at a Five Guys store in Beijing on Wednesday. Five Guys, a burger chain from the United States, entered China in 2021 with its first store in Shanghai. FAN JIASHAN/FOR CHINA DAILY
Five Guys, a popular burger chain from the United States, entered the Beijing market earlier this month with the opening of two restaurants, marking the latest move by the international quick-service restaurant brand to expand in the increasingly competitive dining market in the country.
The Virginia-based chain opened outlets at Xidan Joy City and Chaoyang Joy City, where customers began lining up before opening hours. The launch follows Five Guys' debut in Shanghai in 2021, where they have since expanded to five stores in the city.
A Five Guys representative told Beijing Business Today that the company expects to have three stores operating in Beijing by the end of September. The chain plans to further expand in the capital next year while accelerating store openings across eastern China.
Founded in 1986, Five Guys has built its global reputation on a made-to-order operating model featuring fresh beef patties, hand-cut fries prepared daily and customizable burgers. The company said it is also increasing local sourcing in China — about 80 percent localized so far — while maintaining its standardized menu and operating procedures.
