For emerging communicators, this book will serve as a mentor. For educators, it will be a teaching companion. For practitioners, it will be a reminder of the discipline’s core values. And for the profession at large, it will be a contribution that strengthens the intellectual and practical foundation of PR in Nigeria.
Ahmed Balarabe Sa’id’s new book, Aren’t We All PR People?, is one of those rare works that immediately announce themselves as more than textbooks. It is a field guide, a mentor in print, and a career compass for anyone stepping into the demanding but rewarding world of Public Relations. After carefully reviewing the book, I am genuinely tempted — without any flattery — to call it the definitive PR career guide for emerging communicators. It is a standout resource that sets a new benchmark for the field.
Balarabe, a Mass Communication graduate of Bayero University Kano (BUK) more than two decades ago, is not merely a communication scholar, he is a true PR professional in every sense of the word — far beyond regulatory certification. Calling him a practitioner feels almost inadequate because he breathes, speaks, writes, and conducts himself with the instinctive discipline of someone who genuinely lives and promotes Public Relations through his relationships, engagements, and professional ethos.
