Apple dominated the global premium smartphone market, securing 65% share in H1 2026, while premium smartphones reached a record 29% of overall sales worldwide.
Apple's premium segment revenue grew by 9% YoY
Aug 08, 2026
12:53 pm
What's the storyApple has captured a whopping 65% of the global premium smartphone market in the first half of 2026, according to Counterpoint Research's Handset Model Sales Tracker.
The tracker monitors smartphones with a wholesale average selling price of $600 or more.
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