Apple reports its June-quarter numbers after the US market closes on 30 July, and Counterpoint Research expects iPhone revenue to cross $50 billion for the first time in that period. The research firm has the company on course for a fourth straight quarter above $100 billion in total revenue, double-digit growth and a June-quarter record. The cause sits in the price list rather than the product line. Through three months in which almost every rival pushed retail prices up, Apple left the iPhone alone.The numbers Apple has to beat The year-ago June quarter delivered $94.04 billion in revenue, $44.58 billion of it from iPhone, with earnings of $1.57 a share. Apple guided in April for 14 to 17 per cent growth, which puts the range at roughly $107 billion to $110 billion, and Wall Street has settled near $108.9 billion with earnings of $1.89 a share. Gross margin guidance of 47.5 to 48.5 per cent sits below the 49.3 per cent Apple posted in the March quarter, and memory costs explain the step down.About The AuthorAt heart, I am a storyteller drawn to the watershed moments that bend the technology landscape. I braid narrative with data, humanise statistics, and trace the arc from first spark to world-changing impact. My reportage, features and reviews are witty, sardonic, visual and vivid, using anecdote to illuminate rather than eviscerate.