A new report from Counterpoint Research predicts that Apple will gain market share across four major product categories this year, setting new records in three of them. Here are the details.
Apple poised to outperform the broader market in several segments
According to the report, Apple is set to hit record market share in smartphones, laptops, and tablets in 2026, with the Apple Watch also set to grow for the year.
The figures show the iPad’s market share growing from 35% in 2025 to 39% in 2026, the iPhone gaining two percentage points to reach 25%, and the Apple Watch and Mac each gaining three points, reaching 23% and 12%, respectively.
Counterpoint attributes these gains to Apple being better positioned than its rivals to weather rising memory prices, and adds that the company is expected to reach a record 25% share of the smartphone market even as iPhone shipments remain flat for the year:
