Every Friday, our deals experts set aside their usual affinities for finding discounts to search the web for the week’s best product drops. After all, there are so many new product releases that it’s hard to know what’s worth caring about, let alone worth buying. That’s why we round up a short list of our favorites from the last seven days.
This week, our editors are highlighting our favorite launches from Brooks, Hatch, Patagonia and more. Senior deals editor Rikka Altland starts off by taking a look at what’s new from Patagonia’s fall apparel collection and circles back to see how Brooks has improved its Ghost running shoes. Deals editor Jacqueline Saguin also offers all the insight you need on the new sleep-tracking features on the latest Hatch alarm clock. All that and more below.
New outerwear and apparel
As summer begins winding down, Patagonia is already looking ahead to the next season with this week’s launch of its new Fall 2026 Collection. The just-released wave of outerwear and outdoor apparel is filled with fresh styles on existing classics as well as entirely new coats, base layers and essentials for autumn’s dropping temperatures. As far as updated designs go, Patagonia is out with two new patterns that apply to many of its classic pieces. The Deep Freeze style adds a geometric graphic inspired by the evolution of fish in icy Arctic waters to its apparel, while the Smudge pattern takes a different approach with abstract swirls reminiscent of penguins huddling together for warmth.
