OpenAI’s upcoming smart speaker will probably cost over $300, “people familiar with the matter” have told Bloomberg’s Mark Gurman.

The generative AI company has “discussed” charging up to $400, Bloomberg, which has been reporting on the yet-to-be-announced smart speaker since July, said today. The publication said that OpenAI is viewing the smart speaker as a smartphone replacement.

OpenAI has declined to comment on its product roadmap.

Per Bloomberg, the speaker will follow in the steps of other smart speakers lately in pushing an AI-first focus aimed at helping people complete tasks, compared to simpler smart speaker tasks, like checking the weather. The battery-powered gadget will reportedly “work similarly” to the ChatGPT voice mode on mobile apps “but with more advanced models for humanlike interactivity,” Bloomberg said.

The device will be able to control smart home devices too, the publication previously reported.