Additional details about OpenAI's mysterious new AI device make it sound like a pricey smart speaker.
OpenAI is launching a $300-400 smart speaker designed by Jony Ive's LoveFrom in 2027. Premium pricing versus Amazon rivals ($40-240) and the market's poor track record suggest OpenAI prioritizes user experience over volume.
In Brief
Posted:
3:43 PM PDT · August 6, 2026
Image Credits:SeongJoon Cho/Bloomberg / Getty Images
More details continue to trickle out about OpenAI’s mysterious new hardware device — described previously as an AI-fueled smart speaker that will be the “physical manifestation” of ChatGPT.
Report: OpenAI's upcoming AI speaker will be shaped like a donut and cost around $300 - SiliconANGLE
OpenAI's next hardware could be a doughnut-shaped smart speaker
OpenAI's AI smart speaker will reportedly be shaped 'like a doughnut'
OpenAI reportedly plans $300 doughnut shaped AI speaker for 2027
Gurman on OpenAI’s Device: ‘A Doughnut-Shaped Speaker That Costs Over $300’
OpenAI's first device is a $300 doughnut-shaped speaker
ChatGPT owner OpenAI is launching a doughnut-shaped speaker, similar to Amazon's Alexa and Google's Nest, that will work on your command: What is it?
Report shares new pricing and design details about OpenAI’s first device - 9to5Mac
OpenAI's hockey-puck-sized smart speaker with moving parts is set to ship in 2027
OpenAI plans doughnut-shaped smart speaker without display
