Aimpexx, a Nigerian logistics and supply chain company, has launched Godofreda, a digital sourcing platform that connects African traders directly with verified manufacturers worldwide, eliminating traditional middlemen and addressing trust challenges in cross-border trade.
The company said the platform allows buyers to discover, verify and order products from factories through a social media-style interface built around short-form video content, live product demonstrations and integrated ordering.
The launch comes as Nigerian importers continue to grapple with foreign exchange volatility, rising freight costs, and tighter profit margins, thereby increasing demand for more transparent and efficient sourcing channels to reduce supply chain costs.
Olayanju Ifeoluwa, founder and chief executive officer of Aimpexx, said the platform was inspired by his own experience of losing a shipment while sourcing goods internationally.
“Every African who has ever sent money abroad and then prayed knows exactly why we built this,” he said. “I lost a container to learn what this market loses every day. Not the money but the trust. Godofreda exists so that the next person does not have to pay that price.”
