Africlana, founded by Mubarak Mohammed Yusuf, today announces the rollout of its tech-enabled export platform designed to connect African SMEs directly to high-value buyers in the UK, US, EU and across the global diaspora.
The launch comes as diaspora remittances to Africa hit a record $100+ billion in 2024 according to the Global Forum on Remittances, Investment and Development (GFRID), with over $51 billion annually spent on household consumption. This creates a proven demand base for authentic African food and consumer goods that current supply chains cannot efficiently serve.
Addressing Africa’s Structural Export Gap
For decades, African SMEs have been constrained by three systemic barriers: fragmented access to international buyers, prohibitive export compliance costs, and unreliable cross-border logistics and payments.
Africlana’s model addresses all three. The platform uses AI to onboard and list products in minutes, manages UK-based warehousing and quality control, and handles end-to-end logistics and payouts. Initial categories include high-demand African staples, spices, animal protein foods, and condiments such as dry fish, crayfish, egusi, garri, ponmo, and locust beans.
