By
Lucia Moses
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YouTuber Jimmy Donaldson once aimed to build a burger empire.
Newly filed court docs show that the world's biggest creator, whose real name is Jimmy Donaldson, explored podcasts and NFTs in an earlier era.
By
Lucia Moses
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YouTuber Jimmy Donaldson once aimed to build a burger empire.

MrBeast's company hired the CEO and others from the creator-commerce startup Pietra. YouTube's top star wants to match brands…

Philanthropy-inspired content helps drive the YouTube star’s popularity—but red ink is testing his business model.

Billionaire YouTuber Jimmy Donaldson, aka MrBeast, faces a legal battle with investors over his $5 billion snack brand,…

We dug through court documents to reveal MrBeast's ad rates and details of his pitches to Walmart, Slack, and Sony.

MrBeast's first-ever Upfront revealed his forthcoming creator platform, an infrastructure play that will elevate the company's…

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