YouTuber MrBeast's company emphasized the size of his audience and stunty videos in pitches to brands.
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How much does it cost to run an advertisement with MrBeast, the world's top YouTuber?Newly filed court documents offer a glimpse into the content creator's ad rates and pitches to brands as he expanded his business and prepared to launch the first season of his Amazon Prime Video show "Beast Games."In early 2024, when MrBeast, whose real name is Jimmy Donaldson, had about half the subscribers he has today, a 30- to 45-second sponsored segment on his main channel cost around $2.5 million, according to a company rate card shared as part of an ongoing lawsuit with his food-industry business partner.Buying a TikTok or YouTube shorts video to accompany a main-channel ad would cost another half a million bucks, while using the MrBeast branding on a company's website would run as much as $1 million a month, per the rate card.With hundreds of millions of subscribers, MrBeast has built a marketing machine for brands. In the middle of 2024, the company said in board meeting documents that it had contracted $91 million in deals with brands heading into 2025, including $15 million from T-Mobile for four video promotions and $12.5 million from Amazon for five main-channel ads. An exact timeframe wasn't specified.Business Insider sifted through hundreds of documents related to MrBeast's court battle to learn more about how he works with companies on partnerships. In addition to uncovering deal rates, we reviewed pitches to Walmart, Slack, and Sony.The MrBeast team emphasized the global size of his audience and his stunty videos in pitches. MrBeast himself is prominent in the pitches, though the company has recently been trying to diversify away from his image as it grows.
