Jimmy Donaldson, aka MrBeast aka, the most followed creator on YouTube, stays busy churning out a genre of content that lands to a rabid fan base. Recent videos and view counts include “7 Days Stranded in the Arctic” (102 million), “I Stranded 100 People in the Wilderness For $250,000” (142 million), “Last to Leave Grocery Store Wins $250,000” (172 million), and “Survive 30 Days Stranded With Your Ex, Win” $250,000 (132 million).
Saturday morning, MrBeast departed from his usual stream to drop a new piece of content with a philanthropic focus and featuring a surprise appearance from superstar LeBron James. The new video, “I Helped 100 Kids Fight Cancer,” debuted Saturday and finds MrBeast doing just that by turning his attention to children and young adults who are or have been fighting the disease as a way to brighten their days and grant wishes while raising funds and awareness for scientific research.
The campaign marks a collaboration between Donaldson’s charitable organization Beast Philanthropy, Stand Up to Cancer, biopharmaceutical firm Amgen and childhood cancer research organization St. Baldrick’s Foundation. He also gets an assist from the NBA great’s LeBron James Family Foundation. Viewers are encouraged to support an upcoming SU2C Pediatric Cancer Dream Team, which unites top scientists and researchers from different institutions and disciplines to “speed up the pace at which new treatments get to patients who need them.”
