Parrotfish play a vital role in reef ecosystems by producing sand from consumed coral and maintaining healthy reefs by grazing algae; in doing so they support the sediment accretion processes that help low-lying atolls naturally grow and adapt to rising sea levels.A grassroots social media campaign in the Maldives raised awareness about the ecological importance of parrotfish, helping build widespread public support for their conservation after the species began proliferating in local fish markets during the COVID-19 pandemic.Public backing from the #FishForTomorrow campaign led the Maldivian government to ban the catch of all parrotfish species in 2020, making the Maldives one of the first countries to enact national protections based largely on community advocacy.Building on this success, the NGO Maldives Resilient Reefs is expanding conservation efforts through sustainable fishing partnerships, seagrass protection and a nationwide initiative to protect 30% of the country’s marine habitats by 2030.
It started six years ago when Shaha Hashim began seeing posts across social media: Vulnerable and protected species were being fished throughout the atoll islands of the Maldives, and some were even turning up in fish markets.
