Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform
DoubleVerify Shareholders to Receive $13.60 Per Share in Cash, Representing a 30% Premium to the 60-trading day VWAP
Combination of Nielsen and DoubleVerify to Provide Clients Clear, Verified, and Independent Data for the End-to-End Advertising Segment – Enabling Superior Decisions and Outcomes
Combined Company Expected to Generate over $4 Billion in Revenue on a Pro-Forma Basis, While Expanding Solutions to Companies that Generate $300 Billion+ in Advertising Spend
Transaction Advances Nielsen’s Position as the Leader in Media Intelligence for the Modern Advertising Ecosystem
