Cleverbridge Strengthens Growth Services with Influencer Marketing for Software Brands
Powered by Later, the new offering helps software and SaaS companies drive demand, improve conversion, and grow revenue through creator and influencer programs.
Cleverbridge, a global commerce partner and digital reseller for software and SaaS companies, today announced a new influencer marketing offering designed to help clients build trusted creator partnerships as part of a broader demand generation strategy. Supported by Later’s creator marketing platform, the offering adds a new capability to Cleverbridge’s suite of growth services, which already includes affiliate marketing, retention marketing, and conversion rate optimization.
The launch reflects a broader shift in how software companies create demand. As paid acquisition costs rise and buyers look to trusted voices before making purchase decisions, influencer marketing is becoming more relevant beyond traditional consumer categories. For software companies, the opportunity is to apply influencer marketing in a way that supports more considered buying journeys, where customers often need confidence in product fit, technical compatibility, pricing, and long-term value before they convert.
