If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Influential CEO Ryan Detert.
Tuesday, May 19th, 2026 – 6:00 am
SHARE:
A podcast interview with
Ryan Detert
CEO & Co-Founder
Explore the latest stories, trends, and expert commentary from AdExchanger's AdExchanger Talks section—your source for news,…
Creator marketing worked so well that nearly every brand is doing it. The next challenge is standing out without losing…
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being…
AI is reshaping Influencer Marketing by helping brands scale workflows, improve decision-making, strengthen creator partnerships,…
Brands are pouring money into this channel, but they are not building the leadership infrastructure to match it
