The Sharks are undergoing a massive rebranding campaign under the leadership of Marco Masotti.
The Sharks have embarked on the biggest rebranding exercise in their 30-year professional history, unveiling a new identity that the club believes will position it for long-term success both on and off the field.
The overhaul, which was launched on Wednesday, includes a new club badge, a revamped retail strategy, an expanded apparel range and a renewed focus on growing the Sharks brand in an increasingly competitive global sporting landscape.
Club chief executive Shaun Bryans stressed that while the look of the Sharks is changing, the values that have defined the Black and White remain intact.
"Our badge has evolved. Our core never will," Bryans said.
