Hailey Bieber’s Rhode continues to be the beauty industry’s star performer.
On Wednesday, parent company E.l.f. Beauty reported 36% net sales growth for its first quarter of 2027 ending on June 30, 2026. It marks the conglomerate’s 30th consecutive quarter of net sales growth, but it was Rhode that dominated the investor meeting.
“Rhode is just a phenomenal brand; I’ve been in the consumer space [for] 35 years, and it’s probably one of the most special brands I’ve ever seen,” E.l.f. Beauty CEO Tarang Amin said during the earnings call. “What Rhode’s brought to E.l.f., obviously, is tremendous growth.”
E.l.f. Beauty reported $479.4 million in net sales across its many brands — including E.l.f. Cosmetics, Hair and Skin, plus Naturium, Well People and Rhode. The company purchased Rhode last year for $1 billion in cash and stock.
“We believe Rhode could be the fastest beauty brand to achieve $1 billion in [annual] net sales,” Amin said. “The combination of Rhode’s curated product assortment and powerful consumer engagement model has translated into record-setting consumer demand.”
