rhode Expands Global Presence to Mexico, its First Entry into Latin America, and Adds Seven European Countries
Global Launch of rhode’s Summer ’26 Collection of bronzed, glow-inspired essentials starting Tuesday, June 9 at 9 a.m. PST on rhodeskin.com
rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), today announced a major global expansion. Starting Tuesday, June 9, 2026, rhode will be available direct to consumers in Mexico for the first time, marking the brand’s official entry into Latin America, alongside seven additional European markets: Belgium, Bulgaria, Croatia, Czech Republic, Portugal, Romania, and Switzerland. The expansion significantly increases international access to rhode’s growing collection of beauty essentials.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260604204140/en/ rhode expands global presence to Mexico, its first entry into Latin America, and adds seven European countries. Expansion is timed to global launch of rhode’s Summer ’26 Collection of bronzed, glow-inspired essentials starting Tuesday, June 9 at 9 a.m. PST on rhodeskin.com.
“This is such a special milestone for us because it’s about bringing the rhode community together on a more global scale, not only further into Europe but also with our first introduction to the Latin American market,” said Hailey Rhode Bieber, Founder, Chief Creative Officer and Head of Innovation at rhode. “Launching in Latin America is something we’ve dreamed about for a long time and while this is just the first step, we can’t wait for the community in Mexico to experience the products and the world of rhode first-hand.”
