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Rhode sells $27 million DTC in one day, plots 19 country expansion

Hailey Bieber's Rhode reaches $190 million in quarterly earnings, plots 19 country retail expansion.

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glossy.co

forbes.com

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glossy.coStai leggendo9 g fa

Rhode sells $27 million DTC in one day, plots 19 country expansion

Rhode generated $27M in DTC sales in a single day and is expanding into 19 European Sephora markets. Elf Beauty projects Rhode as fastest beauty brand to reach $1B annual revenue; the 70% repeat rate validates the hybrid DTC + retail model.

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forbes.com9 g fa

E.l.f. Beauty Turns Tariff Windfall Into Global Growth Strategy

e.l.f. Beauty totaled Q1 FY2027 revenue of $479.4M (+36%) and recycled $50M in tariff refunds into competitive pricing and customer acquisition. CEO Amin's data-driven price elasticity analysis (80% portfolio coverage) demonstrates how to convert windfall into market share—a lesson for scaling SaaS.

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Timeline cronologica

mercoledì 5 agosto 2026·glossy.co
Rhode sells $27 million DTC in one day, plots 19 country expansion
Hailey Bieber's Rhode reaches $190 million in quarterly earnings, plots 19 country retail expansion.
giovedì 6 agosto 2026·forbes.com
E.l.f. Beauty Turns Tariff Windfall Into Global Growth Strategy
E.l.f. Beauty has decided that paybacks for tariffs will be reinvested in the company as the firm continues to grow its international reach and tops Street estimates.