Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleThe Advertising Standards Authority (ASA) has prohibited posters for the film The Mummy from being displayed in locations where children might see them. The decision followed 30 complaints, with many finding the advertisements distressing for both children and adults. The ASA ruled that the posters, featuring a mummified female figure, gave a realistic impression of a dead child, making them unsuitable for public display where children could see them. Warner Bros defended the posters, stating they were prepared responsibly, not intended to cause distress and depicted a “living mummy” with a neutral expression. Separately, complaints against TV and poster advertisements for another Warner Bros film, They Will Kill You, were not upheld by the ASA, which found the imagery stylised and scheduling restrictions sufficient. In fullLee Cronin’s The Mummy posters to be banned from places children might see themMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
Horror film poster banned after concerns over distressing image
Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleThe Advertising Standards Authority (ASA) has prohibited posters for the film The Mummy from being displayed in locations where children might see them. The decision followed 30 complaints, with many finding the advertisements distressing for both children and adults. The ASA ruled that the posters, featuring a mummified female figure, gave a realistic impression of a dead child, making them unsuitable for public display where children could see them. Warner Bros defended the posters, stating they were prepared responsibly, not intended to cause distress and depicted a “living mummy” with a neutral expression. Separately, complaints against TV and poster advertisements for another Warner Bros film, They Will Kill You, were not upheld by the ASA, which found the imagery stylised and scheduling restrictions sufficient. In fullLee Cronin’s The Mummy posters to be banned from places children might see themMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
