Bundle raises USD 5.5 million to expand networked rewards platform across Asia
Bundle, a networked rewards platform, has raised USD 5.5 million in a pre-seed funding round co-led by Ethereal Ventures and Further Ventures.
The company enables businesses to combine incentive budgets into shared reward pools, allowing smaller companies to offer rewards that would be difficult to fund independently. Customers earn entries into these pools by completing eligible actions, including purchases and friend referrals. Bundle positions the model as an alternative to conventional discounts and cashback programs.
Bundle will use the capital to accelerate product development, expand regulatory coverage, develop strategic partnerships, and launch in key Asian markets. More than 50 brands have joined the platform ahead of its planned rollout in Singapore, the Philippines, and Vietnam. The company intends to expand across Asia before entering other global markets.
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