Bundle, a UAE-based Web3 rewards startup founded by Bader Kalooti alongside Mostafa Wanas, has emerged from stealth after raising $5.5 million in a pre-Seed round led by Ethereal Ventures and Further, with participation from Nascent, GSR, Scenius Capital, Anchorage Digital, and Nuwa Capital.
The startup is building a blockchain-powered rewards platform that enables brands to pool their incentive budgets into shared reward pools, allowing businesses to offer larger rewards while lowering customer acquisition costs.
During a pilot across five markets, Bundle distributed $100,000 to more than 1,100 winners, including a $50,000 grand prize, while participating brands recorded conversion rates of up to 4x compared with traditional incentive campaigns.
Bundle plans to launch initially in Singapore, Vietnam, and the Philippines with more than 50 founding brands, using blockchain technology and stablecoins to power transparent and cross-border reward distribution.
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