Mr Hia says securing AI is becoming as important as using AI to defend against cybersecurity risks.

Shadow artificial intelligence (AI) is emerging as one of the fastest-growing cybersecurity threats as employees increasingly use unauthorised generative AI tools outside the oversight of corporate IT departments, exposing sensitive corporate information to public AI models and expanding the attack surface for cybercriminals, according to cybersecurity firm Kaspersky.Shadow AI refers to unauthorised use of AI tools, models or features by employees in organisations without the approval by oversight teams.

In response, Kaspersky is set to launch AI Protect platform, designed to help organisations govern AI adoption and reduce emerging risks.

The company identified Thailand as its next strategic growth market in Southeast Asia as enterprise AI adoption accelerates.

"Organisations are increasingly adopting cloud-based AI services without the formal approval of chief information officers or IT teams, effectively creating a parallel technology environment outside corporate governance," said Andrian Hia, managing director for Asia-Pacific at Kaspersky, during the company's annual Cyber Security Weekend event.