Mr Hamamatsu warns that ongoing Middle East tensions pose a significant challenge to Thailand's automotive industry in the second half of the year.
Thai Honda, a motorcycle manufacturer and distributor, is determined to keep its motorcycle prices stable despite mounting production costs driven by prolonged tensions in the Middle East.Masayuki Hamamatsu, the newly appointed president of Thai Honda, said the company has no immediate plans to raise prices, fearing that higher prices would dampen consumer demand.
Instead, the firm is working closely with auto parts suppliers and dealers to stabilise prices and maintain affordability for Thai consumers.
"The war in the Middle East continues to challenge Thailand's automotive industry and the broader economy in the second half of 2026," Mr Hamamatsu said.
"Oil prices remain volatile, raw material costs are climbing and logistics expenses are rising. These factors are putting pressure on both production costs and consumer purchasing power."
