New York —
McDonald’s recently revved up the amount of deals and discounts it offers to attract more customers. That strategy seems to have hit a roadblock.
The burger chain on Tuesday reported its slowest growth since 2025, with US sales rising just 0.8% in the second quarter. McDonald’s blamed the slowdown in visits on slower service because of the number of value offerings launched over the past few months. It now plans to re-evaluate its menu selection.
CEO Chris Kempczinski said on the earnings call that is US business “slowed significantly” during the second quarter and that results were “below our expectations.”
McDonald’s introduced several promotions in recent months, like limited time FIFA World Cup and KPop Demon Hunter meals, plus a revamped $3 menu. Kempczinski said that restaurants “were overwhelmed by too many deployments in the quarter, which led to less efficient restaurant operations… and impacted customer service times.”
