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McDonald’s
on Monday unveiled its latest global growth strategy to help the fast-food giant become customers’ first choice as it faces new rivals and consumer spending stretched by high gas prices.
A new restaurant design, better tasting food and drinks, consumer-led innovation and improved customer service are the four cornerstones of the new plan, which the company calls “McDonald’s > NEXT.”
Executives made the announcement at McDonald’s biennial Worldwide Convention for franchisees, held this year in Las Vegas. The chain released its last global strategy, known as “Accelerating the Arches,” in November 2020 as its sales bounced back from the pandemic.
