McDonald's unveiled a new growth strategy focused on modern and more efficient restaurants, menu innovation and competing more aggressively in chicken, beef and beverages.
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McDonald's unveiled its new growth strategy in Las Vegas on June 1. Photo: Spencer Jones/GHI/UCG/Universal Images Group via Getty Images
McDonald's is redesigning its growth strategy with a plan emphasizing modern and more efficient restaurants and menu innovation.
Why it matters: Intensifying competition and changing customer expectations are raising the stakes for fast-food chains.
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McDonald's new growth plan comes as inflation and high gas prices mean restaurants are competing for a smaller pool of customers.
The burger chain unveiled McDonald's > NEXT at its biennial Worldwide Convention, outlining plans around menu innovation,…
The chain recently overhauled its value menu and introduced a new line-up of drinks
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McDonald’s Corp. is betting on everything from fancier chicken to new playgrounds as part of a campaign to make fast food feel…
McDonald's reported stronger first-quarter sales as the fast-food giant leaned into value meals, loyalty perks and menu launches.
