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Hannah Marriott joined Cardiff Business School in 2023 as a Lecturer in Marketing and Strategy. Hannah has a Masters degree (MSc) in Business and Management (Marketing) and a PhD in Business and Management (Digital Marketing). Hannah is also a Fellow of the Higher Education Academy (HEA).
Hannah's research area concerns understanding consumer psychology surrounding their digital behaviour. She is particularly interested in researching consumer behaviour surrounding digial assistants, mobile applications and AI technology.
Hannah's work has been published in inter-disciplinary outlets including marketing, information technology, social psychology and business management, such as Psychology & Marketing and Journal of Business Research. She has also presented her research in national and international conferences, including at the Academy of Marketing Science conference. Hannah acts as an ad hoc reviewer for a number of internationally recognised journals.
