Did you think landing Imax 70mm tickets to “The Odyssey” was hard? Trying landing those tickets and snagging one of the limited-edition popcorn buckets tied to the recent release of Christopher Nolan’s epic, which included designs of the iconic Trojan Horse and a replica of the Imax camera (complete with a real viewfinder!) that the film was famously shot on by Hoyte van Hoytema.
The craze around these popcorn buckets, and the conversations they spark on social media, is nothing new. Just this past weekend, the box office juggernaut that is “Spider-Man: Brand New Day” came with its own set of popular buckets, including a replica of Spider-Man’s head and a drink-popcorn combo featuring a web-slinger shooting out of Peter Parker’s hand.
The craze has gotten so overwhelming that these premium buckets can sell out in minutes after dropping online. For “The Odyssey,” Imax got involved with movie merchandise for the first time to bring a realistic replica of its 15/65mm camera to life. But this growing excitement has also caused some theater chains to limit how many buckets guests can purchase per visit for certain releases, and scalpers have taken to eBay to sell these limited-edition items for increasingly high price tags — and have seen success in doing so.
