The popcorn bucket craze around titles like "Spider-Man: Brand New Day" has come with skyrocketing scalper prices, director approvals and Imax merch.

This box office success story is inspiring record cinema attendance rates and points to a rise in analogue methods used in Hollywood.

The popcorn bucket craze around titles like "Spider-Man: Brand New Day" has come with skyrocketing scalper prices, director approvals and Imax merch.